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Everyone knows that newspapers have fired or forced out journalists left and right since the shrinking of newspaper revenues began some years back. It’s not for the lack of content; the news is still being reported, in blogs, online news organizations, the traditional news media, etc. Advertising revenues vanished as consumers are sick of the bombardment. Content marketing has taken over.
The truth is that there is no way that you can do it all, even if you have a team of people helping you. The only way to create a thriving and sustainable business is to first, evaluate your options, second, decide which things you will do and which you won’t and finally, getting into action and doing!
“We know what our employees really want or need without asking. Our customer relationships are in great shape. That‘s the way everyone in our industry does it, so why should we do it differently? We don’t need to slow down to plan or communicate; everyone here knows what to do. Sure it’s happening elsewhere, but technology won’t disrupt our industry.”
What really prevents you from taking action and making necessary changes in your life? Do you have a bit of a perfectionist streak? This is a common cause of procrastination, and is not a reason for concern. Do you tend to negatively evaluate your own performance as well as the outcome of an endeavor?
Things like goal setting, creativity and healthy paranoia are highlighted. As a business coach and leadership trainer, I have worked with many successful CEOs. Based on my experience, I’d like to add to the conversation with three things that the great leaders would never, ever do:
They attend an event with 100 people, where there may be 10 good candidates. From this event, they usually walk away with zero meetings and maybe a few people to call about future meetings. From all those handshakes, one might be a real prospect. In those three hours, all they accomplished was marketing the organization and possibly setting one future meeting.
The efficient person may move rapidly, checking off things to do in a hurried fashion. After all, the motivation is to perform the job quickly and with minimal waste. This attitude, however, may not give the proper attention to details. This is not to say that someone that is efficient is doing anything wrong. In fact, there are many benefits to being an efficient thinker. Efficient thinkers are organized. They operate quickly and don’t have time for procrastination or laziness.
Take a moment and ask yourself where you truly want to be? Now tell me how many things you did today, yesterday, and the day before yesterday that directly contributed to the future results you want. And then tell me how many things you did today that did not contribute to your success. Those things probably distracted you from what you knew you should have been doing.
People who are sucking it up, putting their heads down, getting focused, and doing whatever it takes are laying the groundwork and foundation for when we get out of this economic situation, they will be further ahead – obviously. I have some people telling me clients are coming to them from all over the place.
What motivates you? What gets you fired up? What gets your ‘juices’ flowing? What vision of the future excites you? Being inspired momentarily is easy for many people, but staying motivated long-term can be challenging for some of us. You go through a process of being really motivated in the beginning to being completely unmotivated, which makes it easy for anyone to quit.
We’ve all been afraid to try something new at one time or another. Why is that? It seems as we age, our fear controls more and more of our willingness to try something new. We prefer to forgo a new experience because we want to avoid whatever bad thing we think could happen. Maybe the anxiety is just too stressful for us to even contemplate facing our fears. Whatever the reason, we justify that trying something new is not worth the risk.
You probably realize that your success is riding on your ability to maximize your time and performance to the highest optimal point possible. You can only handle so much in any given 24-hour day and unless you’ve found a way to add more time to the clock, you have to do more in less or the same amount of time without running yourself into the ground. We all have 168 hours in the week and it’s all about how effectively we use the time we have.
The basic definition of motivation is “inspiration, stimulus or incentive.” Motivation has also been called an internal need or desire that induces a person to take action. Interestingly, motivation can be either positive or negative, as well as a very subtle or of a more tangible quality. Once you learn what drives you, how and why, you will have more power over yourself.
For most of us, the thought of change can send us into a panic attack. For some of us, we might fear change because it disrupts our sense of security and consistency by challenging our perceptions. As much as we crave stability and security, change is an inevitable part of life and we can either choose to embrace it or resist it.
During the end of each year, many of us start to look forward to next year. What will we set as goals for the next year? What do we want to accomplish? What do we want to change to get what we want next year? What challenges might we expect and how do we overcome them to achieve what we want next year? Some people might even be saying that it is time to change jobs, careers, industries, and try something else. Maybe some feel like they just need to change what they are doing for some reason so it makes it more fun and exciting to do something new and different.
The phenomena of procrastination is what separates outstanding performance from mediocre performance. A business associate of mine recently conducted a series of interviews with 15 of their most successful clients. In answer to the question, “If you knew then what you know now, what would you have done differently,” she encountered a recurring theme, which can be paraphrased as follows:
Creativity can sometimes seem like magic, but anyone can enhance their creative abilities simply by understanding the underlying principles and grasping one very important rule. Creativity consists of two distinct phases — divergence and convergence. Divergence is the stimulation of new thinking by diversifying and exploring. Convergence refines and chooses the best possibilities from the ideas generated by divergence. Divergence is an expansive process, with the idea being to stretch the mind in order to come up with new ideas.
Make it as easy as possible for people to provide you with referrals. Send or give them a sheet to complete with the information you need along with a self addressed stamped envelope to mail it back to you. If they prefer to fax something, give them tools to do this. If they like to type and would prefer to provide referrals to you via the internet, provide them with an electronic form that is easy for them to complete and email to you.
In talking with someone I coach today, he mentioned that he has a 5-step sales process for obtaining clients. What do you think about having that many steps to obtaining a new client? What if the prospect is ready to buy in one or two meetings?
In working with a client today, he was telling me how he was proactive in sending out some communication to his clients that they needed, but didn’t think through it enough so got bombarded with phone calls wanting to know more information on the communication they received. We talked about how to do this differently next time.